I believe people don’t remember ads — they remember how something made them feel.

Philosophy: Emotion comes first.
Goal: To move people so deeply they forget it was branded.

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  • • 11/16/21

    Welcome Home

    A quiet portrait of noise, memory, and escape. A construction worker finds stillness in sound — and is transported back to a childhood moment of connection through music. A poetic reminder that what we hear shapes how we heal.

  • • 5/5/25

    Brooklyn Cozy Intro

    A soft, sunlit fashion film that introduces the Brooklyn Cozy brand through moments of stillness, movement, and texture. Shot with a light and airy tone, the piece highlights the warmth and intentionality behind hand-knit fashion — inviting viewers into a world that feels both effortless and intimate.

  • Daily Calm
    • 11/16/21

    Daily Calm

    A light, familial rhythm unfolds as one man’s hydration becomes a household affair. Told through playful moments and small gestures, this piece brings heart into a simple product ritual — reminding us that care is cyclical.

  • • 5/5/25

    Got You Covered

    Morning rituals, movement, and modern menswear. This spot follows one man’s day with quiet style, subtle narration, and a focus on how the right pieces move with you — from home to connection.

  • • 5/5/25

    Pennie X Farmer Jawn

    A collaboration between Pennie insurance and a local Philadelphia influencer Farmer Jawn.

  • • 5/5/25

    By Mel

    A playful editorial turnabout. Through the lens of a photographer, we witness both sides of creativity — the muse and the maker. A stylish nod to collaboration and identity, with a final twist that personalizes the brand’s voice.